IEM Cologne 2026 Major to feature increased prize pool and sticker revenue

The IEM Cologne 2026 Major, scheduled for August in Cologne, Germany, will feature an increased prize pool alongside a higher percentage of sticker revenue for participating teams. This announcement was made by tournament organizers ahead of the event.

The IEM Cologne 2026 Major will increase its prize pool and offer participating teams a larger share of sticker revenue. The event is set to take place in August in Cologne, Germany, continuing its tradition as a major esports tournament.

The enhanced prize pool aims to attract top competition and boost the stakes for teams competing at the event. Alongside this, the percentage of sticker revenue allocated to teams will be raised, providing additional financial incentives tied to fan engagement and merchandise sales.

Sticker sales have become a significant revenue source for teams at the IEM Cologne Major, complementing the prize distribution and contributing to overall tournament income. These changes reflect adjustments to the event’s financial structure to benefit participants more directly.