What you'll learn
Marketing professionals
Business owners
Entrepreneurs
Anyone interested in mastering B2B digital marketing strategies and techniques

Requirements
No prior experience is required, making it suitable for beginners as well as intermediate marketers looking to enhance their skills.

Description
This course delves deep into effective B2B digital marketing strategies and techniques designed to generate top-tier leads for your business. You'll gain a comprehensive understanding of how B2B digital marketing operates and acquire a toolkit of practical skills, strategies, and techniques that you can apply right away to attract more qualified leads and transform your business.Whether you're a beginner or a seasoned marketer, this course will teach you everything you need to know to generate leads through B2B digital marketing channels like search engine optimization (SEO), Search Engine Marketing (SEM), Event Marketing, pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.You'll master the latest tools and technologies to speed up your content creation and curation process, you'll learn how to use AI tools like ChatGPT and Bard for B2B marketing. You'll also learn how to track and measure the results of your campaigns so you can optimize your efforts and get the most out of your marketing budget.This course is perfect for entrepreneurs, business owners, and marketing professionals who want to take their lead generation to the next level.Enroll today and learn how to master the art of B2B lead generation and grow your business faster than ever before!

Overview
Section 1: Introduction

Lecture 1 Introduction

Lecture 2 What you'll learn in this course

Section 2: Difference between B2B and B2C marketing

Lecture 3 B2B vs B2C

Lecture 4 Importance of Digital Marketing to B2B

Section 3: Understanding the B2B buyer's journey, trends and challenges in B2B marketing

Lecture 5 The B2B Buyer's Journey

Lecture 6 Stages of Awareness

Lecture 7 Trends and Challenges in B2B digital marketing

Section 4: Developing a B2B Digital Marketing Strategy

Lecture 8 Five steps to developing a B2B digital marketing strategy

Lecture 9 Goal setting methodology

Lecture 10 Market research and competitor analysis

Section 5: B2B Buyer Persona and Marketing Plan

Lecture 11 Crafting a B2B buyer persona

Lecture 12 B2B Marketing Plan

Section 6: B2B Digital Marketing Strategies

Lecture 13 Event Marketing

Lecture 14 Social Media Marketing

Lecture 15 Search Engine Marketing

Lecture 16 Content Marketing

Lecture 17 Email Marketing

Lecture 18 Influencer Marketing

Section 7: Final Session

Lecture 19 What you've learned

Lecture 20 Thank you for taking this course

This course is designed for marketing professionals, business owners, entrepreneurs, and anyone interested in mastering B2B digital marketing strategies.

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