What you'll learn
A brief introduction to marketing and its fundamentals
Developing a strategy and analyzing the results
Establishing budgets for advertising and media
Making use of the knowledge you have gained to achieve your goals
Requirements
There is no need for prior experience. You will gain a deep understanding of SEO, content marketing, and social media marketing for your print business during this digital marketing boot camp.
Description
This BootCamp is the perfect opportunity for Print Businesses to learn the latest and most effective Digital Marketing strategies. The BootCamp is designed to help businesses maximize their online presence and drive more print orders. Attendees will learn how to optimize their website, increase visibility, and develop effective campaigns. They will also learn strategies for tracking customer data and analyzing results. In order to conduct this BootCamp, we teamed up with a marketing mogul: Joanne Gore. She is a digital marketing expert with 30+ years of experience working in the printing industry. Learning digital marketing is like learning the alphabet of a new language; once you understand the individual letters, you can start to construct words, sentences, and paragraphs that convey complex ideas and messages. The purpose of this course is to teach entrepreneurs and small business owners the fundamentals of digital marketing. This includes SEO, content marketing, pay-per-click advertising, and social media marketing. The course also covers best practices for setting up and managing an effective online print business. The course equips learners with the skills and knowledge they need to succeed in online businesses. Learning participants will gain a better understanding of effective marketing, reaching their target audience, and growing their businesses in an ever-changing digital environment.
Overview
Section 1: BOOTCAMP 1: Orientation and Fundamentals of Marketing
Lecture 1 Why Digital Marketing Matters
Lecture 2 Organic Search/SEO
Lecture 3 Paid Search/AdWords
Lecture 4 Social Media
Lecture 5 Video
Lecture 6 Which Channel is Best for your Digital Marketing Strategy?
Section 2: BOOTCAMP 2: Strategy Formulation & Results Analysis
Lecture 7 Recap: Session 1
Lecture 8 SEO Deep Dive
Lecture 9 The Power of Keywords
Lecture 10 Paid Search Deep Dive
Section 3: BOOTCAMP 3: Advertising and Media Spend
Lecture 11 Recap: Session 1 and Session 2
Lecture 12 Paid Marketing Channels
Lecture 13 Budget and Considerations
Lecture 14 Choosing the Right Channel
Section 4: WORKSHOP: Practice What You Learn
Lecture 15 Recap
Lecture 16 Real time example and implementation of strategy using a demo print website.
Print businesses seeking to move into the digital age should attend this program



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