What you'll learn
Acquire Ability to Conduct S. W. O. T Analysis of Marketing Environment
Develop Critical Skills for Excellent Customer Service Delivery
Understand Ethical and Legal Issues in Strategic Marketing Communication
Master Market-driven and Market Driving Strategies for Competitive Advantage
Develop Insight on International Marketing
Requirements
None
Description
This course deals on how to make a success of the marketing effort by examining those issues and strategies that can give the company competitive advantage.In it, you will acquire ability to conduct SWOT analysis of marketing environment, develop critical skills for excellent customer service delivery, understand ethical and legal issues in strategic marketing communication, master market-driven and market driving strategies for competitive advantage, and develop insight into international marketing. You will learn several factors that make up the marketing environment and their roles, identify the Strengths, Weaknesses, Opportunities, and Threats of each of the factorsHaven understood the meaning of customer service, you will be able to correctly interpret targets and performance objectives. You learn how to manage customers and gain ability for preventing and/or managing customer service failuresYou will understand the meaning of and identify marketing communication goals. You will understand the rudiments of marketing communications and its associated concepts. You will learn how how marketing communications messages are developed and their uses. You will understand the legal and ethical issues in messages dissemination; you will learn the need for legal and ethical controls by approved institutions.You will understand what makes up Information Communication Technology, know and be able to explain Networking Terminologies, know the roles ICT can play in Information Management, understand the key roles ICT can and plays in modern marketingFinally, you learn the concepts of international marketing, and understand the factors that determine why a company decides to go into international marketing, you will understand the processes and requirements for going into international marketing, understand the methods used for marketing and selling across international borders.
Overview
Section 1: Introduction
Lecture 1 Course Introduction
Lecture 2 Marketing Management
Section 2: Critical Skills for Effective Customers Service Delivery
Lecture 3 SWOT Analysis of Marketing Environment I
Lecture 4 SWOT Analysis of Marketing Environment II
Lecture 5 Critical Skills for Effective Customer Delivery I
Lecture 6 Critical Skills for Effective Customer Delivery II
Lecture 7 Critical Skills for Effective Customer Delivery III
Section 3: Ethical and Legal Issues in Strategic Marketing Communications
Lecture 8 Ethical and Legal Issues in Strategic Marketing
Lecture 9 Strategic Marketing Communication
Lecture 10 Strategic Marketing Communications II
Section 4: International Marketing Fundamentals
Lecture 11 Networking in Marketing Operations
Lecture 12 International Marketing II
Lecture 13 International Market Planning
Lecture 14 Product Entry Strategy
Section 5: International Marketing
Lecture 15 Product Branding
Lecture 16 Managing Product Lifecyle
Lecture 17 Managing the Customers
Lecture 18 Reducing Customer Defections
Marketing Professionals,Bankers and Financial Services Personnel,Corporate Executives and Managers,Sales Representatives and Managers,Digital Marketers,Entrepreneurs and business owners etc.



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