What you'll learn
Understand how a blog can work for you
Create a blog post plan for the next 12 months
Know how to determine keywords for each post and use them effectively
Know the ingredients of a good blog post and how to write it
Know how to reduce duplication of writing effort by planning communications around a blog post
Requirements
No writing experience needed - just a desire to blog!
Description
If you've been meaning to start a blog - want to organise what you've already got - or just need a push to get it going again: the Blog Challenge is ideal for you.Regular blogging has taken my site from page 8 of Google search results to page 1. It is the most effective and cost-effective way of boosting your SEO and getting your site seen - and I'd love to share it with you. There are so many good reasons why blogging can end up at the bottom of your to-do list, but it's such a valuable use of your time and can pay such dividends for your business. So this Challenge helps you to put a little time aside in the diary to get the next 12 months planned - because that is half the battle. We start with the online intro and series of bitesize lectures about blogging. I'll explain why blogging is so good for your business – even if you don't have your own website. I'll let you in on some tricks and tips for planning your posts, and deciding what to write, and we'll delve into the dark art of SEO, and making that work for you too. Then it's time for the tasks - five quick-and-easy assignments that will pull your plan together. The Challenge is ideal to work over a week, doing one task per day - but it could just as easily be done in an afternoon if you have the time. When you've completed all five tasks, you'll have a personalised blog plan for the next 12 months – along with a practical set of actions for getting it done, and knowhow for getting the most out of it. I've also included two bonus pdf guides for writing your first a blog post, and checking it over once it's done.Your blog can become the hardest-working content you have, and the Blog Challenge will show you how!
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: Introduction to Blogging - Bitesize Lectures
Lecture 2 What Blogging Can Do for You
Lecture 3 What to Blog About
Lecture 4 The Dark Art of SEO
Lecture 5 Getting Started
Section 3: The Tasks
Lecture 6 Task 1
Lecture 7 Task 2
Lecture 8 Task 3
Lecture 9 Task 4
Lecture 10 Task 5
Section 4: Conclusion
Lecture 11 Conclusion
Small business owners who want to boost their online presence and reach more customers; enthusiasts who want to start a blog about their passion and reach likeminded people; anyone who'd like to try writing and publishing their work online



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