What you'll learn
How to define and find target audiences to share branded content with
How Search Engines work and how you can align your content for best SEO results
How to choose with Content Marketing channels will work best for your brand
How to develop High-Quality content
How to measure Content Marketing success
How to Optimize Content Marketing results
Requirements
An interest in marketing and a desire to start and grow your own business
Description
Welcome to the world of Content Marketing! In this beginner's course, join veteran digital marketing expert Spider Graham and embark on an journey that unlocks the power of content to transform your marketing efforts. Whether you're a small business owner, a budding entrepreneur, or simply someone eager to learn about this dynamic field, this course is designed to provide you with the foundational knowledge and practical skills needed to excel in content marketing.Content marketing has emerged as a crucial component of any successful marketing strategy. It involves creating and distributing valuable, relevant, and engaging content to attract and retain a clearly defined audience. With the ever-increasing amount of information available to consumers, capturing their attention and building meaningful relationships has become more challenging than ever before. Content marketing offers a solution by enabling you to cut through the noise and connect with your target audience in a meaningful and authentic way.Throughout this course, we will explore the fundamental principles of content marketing, including identifying your target audience, developing a content strategy, creating compelling and shareable content, leveraging various platforms and channels, and measuring the effectiveness of your efforts. By the end of the course, you will have a solid understanding of the key concepts and practical techniques required to create and execute a successful content marketing campaign.So, get ready to unlock your creativity, unleash your storytelling skills, and dive into the exciting realm of content marketing. Let's embark on this transformative journey together!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 What to Expect
Lecture 3 Meet Martina Benson
Lecture 4 Why Content Marketing?
Section 2: Identifying Your Target Audience
Lecture 5 The Ideal Customer Persona
Lecture 6 What Assumptions Are You Making?
Lecture 7 Use Data to Steer in the Right Direction
Lecture 8 Who's Your Target Audience?
Lecture 9 What's Your Content Story?
Lecture 10 What Should Martina Do?
Section 3: Creating a Content Strategy
Lecture 11 Creating a Content Strategy
Lecture 12 Content Strategy Planning
Lecture 13 What Should Martina Do?
Section 4: Playing the SEO Game
Lecture 14 Understanding SEO
Lecture 15 Determining Brand Searchability
Lecture 16 Is Your Brand Searchable?
Lecture 17 What Should Martina Do?
Section 5: Developing High-Quality Content
Lecture 18 Developing High-Quality Content
Lecture 19 Your Presence is Your Essence
Lecture 20 Writing for Search Engines
Lecture 21 Your Brand's Face
Lecture 22 Exploring Video Content on YouTube
Lecture 23 Getting Your Prospects Involved
Lecture 24 What Should Martina Do?
Section 6: Promoting Your Content
Lecture 25 Promoting Your Content
Lecture 26 Time to Get Social
Lecture 27 Create Your Brand Conversation
Lecture 28 Let Email Lead the Way
Lecture 29 What Should Martina Do?
Section 7: Measuring Success
Lecture 30 Measuring Success
Lecture 31 Optimizing Future Results Using KPIs
Lecture 32 Managing Growth Expectations
Lecture 33 Putting Your Plans into Motion
Lecture 34 What Should Martina Do?
Section 8: Recap and Next Steps
Lecture 35 Recap and Next Steps
People wanting to learn how they can use Content Marketing to promote and grow their small business,People interested in learning how to marketing effectively without spending money,Small business startups looking for effective marketing strategies



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