November 16 2021

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences

Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences
English | October 1, 2019 | ISBN: 0367077620, 036721072X | 236 pages | PDF | 4,5 MB

In this insightful new text, Cristina Ziliani and Marco Ieva trace the evolution of thinking and practice in loyalty management. From trading stamps to Amazon Prime and Alibaba 88 Membership, they present a fresh take on the tools, strategies and skills that underpin its key significance in marketing today.

Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world.

Drawing on 20 years of experience in research, consulting and teaching, the authors have compiled a unique research-based practice-oriented text. It will guide marketers, business leaders and students through the changes in marketing thought and practice on loyalty management as well as offering practical guidance on the skills and capabilities that companies need if they want to be successful at delivering essential loyalty-driving customer experiences.


PLEASE SUPPORT ME BY CLICK ONE OF MY LINKS IF YOU WANT BUYING OR EXTENDING YOUR ACCOUNT
https://nitro.download/view/861614C2EDCC151/_0367077620.pdf
https://rapidgator.net/file/554ffa61833a4e35f152b61bd346b4d2/_0367077620.pdf.html
https://uploadgig.com/file/download/78677a038e26A41D/_0367077620.pdf

UploadGIG.com/
Feel free to post your Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences Free Download, torrent, subtitles, free download, quality, NFO, Uploadgig, ul.to, Nitroflare, Rapidgator, Filejoker, Filefox, Turbobit, Keep2Share, Uploaded.net, 1fichier, Uptobox, Filefactory, Alfafile, Putlocker, mega.nz, ClicknUpload, WatchTVSeries, Mixdrop, Streamtape, GoogleDrive Watch HD Movies Series Stream Online, Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences Torrent Download, free premium downloads movie, game, mp3 download, crack, serial, keygen, or whatever-related comments here. use only English, Owners of this website aren't responsible for content of comments.

Add comment

  • bowtiesmilelaughingblushsmileyrelaxedsmirk
    heart_eyeskissing_heartkissing_closed_eyesflushedrelievedsatisfiedgrin
    winkstuck_out_tongue_winking_eyestuck_out_tongue_closed_eyesgrinningkissingstuck_out_tonguesleeping
    worriedfrowninganguishedopen_mouthgrimacingconfusedhushed
    expressionlessunamusedsweat_smilesweatdisappointed_relievedwearypensive
    disappointedconfoundedfearfulcold_sweatperseverecrysob
    joyastonishedscreamtired_faceangryragetriumph
    sleepyyummasksunglassesdizzy_faceimpsmiling_imp
    neutral_faceno_mouthinnocent
Support Uploadgig
You can support Uploadgig.me by buying a Uploadgig account. %75 of your payment goes to Uploadgig.me.

uploadgig

Uploadgig.com allows you to download as a premium user at Unlimited Speed!
Latest Releases
Recommended Filehosts
UploadGiG

NitroFlare